■ Diverse Aspects
Ⅰ. Political Environment
The political structure of a country inevitably affects the way a business operates, as it is the political regime that will enact laws, sets regulations and policies.
Singapore's parliamentary democracy system is well known for creating a stable and orderly government. The government provides first-rate efficiency and excellence in the p
in its early years, constant emphasis on R&D had led to the introduction of many innovative products, and 1981-1990 were growth years. In 1981, the firm launched MDF-1&2, 8 bit learning kit and 8 bit home computer, and it is greatly success and firstly exploited into global market, UK, Germany, Hongkong and Singapore. In 1983, Acer was pioneering developer of PC-compatible with its XT/PC, and in
II. Situational Analyses
1. About computer market.
In world computer market, the first leader is HP this couple of years. And the second rank is Dell, and the third leader is Acer which is Taiwanese company. Lenovo is a fourth leader in world PC market. But Lenovo is the first leader in Chinese PC market. But Lenovo even isn’t the fifth leader in US pc market. In US PC market, the fourth l
Work Schedules
Global Work Schedule differences(전세계 업무스케쥴 차이)
-한 주에 일하는 시간이 나라마다 다름
ex)EU국가의 직원들은 한 주에 최대 48시간을 일함(단, 선택권이 있음)
프랑스에선 한 주에 35시간으로 제한
미국의 경우 다른 선진국보다 더 많은 시간을 일함
싱가폴에서는 한 주에 44시
2. Marketing in Mobile Industry
In mobile product industry, Apple uses different strategy. Although Apple is maintaining the same brand and product image, and positioning itself in a similar manner, it is targeting on broader users. As a result, Apple possesses large market share in this sector. This sector consists of three products: an iPod, an MP3 player, iPhone, a smart phone, and an iPad, a
4. Kodak in the Early 2000s
R. 2001년 easyshare 출시 – digital camera (imaging group): 2000년 40만, 2001년 60만 이상 판매
i. 많은 개발비와 심화되는 일본 회사들과의 경쟁은 수익을 국소화시킴, 더욱이 디지털카메라를 파는 것은 높은 마진율을 보장하는 필름시장을 죽이는 것과 마찬가지이다. 별다른 선택지가 없기
Airport management, in common with others involved in the operation of elements of the civil air transportation system, are required to take measures that will provide a high level of protection of buildings and equipment (including aircraft), in addition to ensuring the safety and personal security of passengers and staff using the system. This must be done in manner that disturbs the normal ope
in countering security threats, there must be a clearly established process that starts with the issue of policy at national level and is operationally apparent in the procedures adopted by the individual airports. National policy is translated into a national security plan or overall security program, a necessity if airports and government wish to do other than react post hoc to a security incid
I. Why Pizza-Hut?
Pizza Hut is a subordinate company of YUM Brands, Inc. Pizza Hut Korea opened their first restaurant in Itaewon in 1985. It had been using the catch phrase, “함께 즐겨요, 피자헛” which reminds people of joyful time with close people having Pizza Hut Pizza. It also has various records that prove high satisfaction of the customers or their strong brand power. In fact,
1. In the selection of the company : Starbucks
1999년 7월 27일 Starbucks Korea의 첫번째 지점인 이대점이 오픈하였다. 젊은이 문화의 파급지인 서울의 신촌에 들어선 Starbucks는 입소문을 통해 서울 전 지역으로 퍼져나갔고 자연스럽게 마케팅이 이루어졌다. 그로부터 3년이 지난 2002년 12월 현재 Starbucks Korea는 전국적